CRM stands for Customer Relationship Management. It’s a software tool used by businesses of all sizes to manage and improve their interactions with customers.
CRM helps businesses manage the entire customer journey, from marketing and sales to customer service and support. This applies to both B2C (business-to-consumer) companies selling directly to consumers and B2B (business-to-business) companies working with other businesses. Industries like retail, healthcare, and manufacturing all use CRM software.
Stores and organizes information on customers and potential customers, including contact details, sales opportunities, past interactions, and marketing campaigns.
Provides a single view of all customer data, allowing different teams within a company to access and share information in real-time.
Analyzes customer data to identify trends and patterns, helping businesses understand customer needs and preferences better.
Get a complete view of your customer interactions with your business, including sales orders, inquiries, and support tickets.
Streamline your business processes and save time and effort with our automated workflows tailored to your specific needs.
Create custom reports and dashboards to keep track of your KPIs and measure your business performance in real-time.
Tailor your CRM system by choosing from a range of pre-built or custom modules that fit your unique business needs.